Attracting, recruiting and developing committed and skilled employees is crucial if Holmen is to continue to operate successfully. The Group works actively to ensure that, as an employer, it is known for positive values, good terms of employment and interesting work.
'A wide-ranging mandate and challenging duties in an environment that encourages personal development' is how Holmen employees themselves describe their jobs. Advanced technological tasks and products that make a difference are other positive factors that are highlighted. Attracting skilled and talented people who are keen to show Courage, Commitment and Responsibility in developing Holmen is one of the most strategically important tasks that Holmen has. Talented Holmen ambassadors have been chosen from among the company's workforce as a way to spread the message of what it is like to work for Holmen. The Holmen ambassadors take part in external activities which involve representing the company, answering questions and conveying an image of Holmen as an employer.
Holmen maintains close contacts with selected target groups, such as qualifying certified foresters and students specialising in fibre, paper and pulp. Contacts are made at student events, during summer jobs and with students on degree projects. To many, the result is that Holmen becomes their first option in their future career choice. Other examples of long-term cooperation are regular visits within certain higher education programmes and trainee and work experience partnerships with upper secondary schools and compulsory schools.
Contacts with schools and universities
Primary and lower secondary school
Holmen participates in the nationwide programme run by the Forest in School organisation. The company also actively hosts pupils on work experience schemes. Over a ten-day period some 60 primary and lower secondary school pupils in the Hudiksvall area have a chance to study the work in the forests and at the mills and follow the whole process from wood to finished product.
Upper secondary school
Holmen is involved in a project known as 'Journey into the Future', together with the Swedish Forest Industries Federation. This project is aimed at young people and teachers at upper secondary schools. Themed days on the forest industry are held at around 140 schools around Sweden, and more than 120 000 pupils have taken part since the start in 1999. A questionnaire-based survey completed by 1 760 pupils confirms that 'Journey into the Future' is a high-value exercise.
Holmen takes part in labour market days organised at institutes of technology and the Faculty of Forest Sciences at the Swedish University of Agricultural Sciences. In association with other forest companies, Holmen also takes part in industry evenings for students at a number of institutes of technology, as well as forest training programmes. This activity has been undertaken since 1996, and attracts between 700 and 1000 students annually. The Group maintains continuous contact with students on forest and technical training programmes that provide knowledge in line with Holmen's needs. The company receives study visits from selected universities and institutes of technology every year to increase their knowledge of and interest in the forest industry.
Holmen hosts a number of students for degree projects in the Group every year. In addition, Holmen takes on over 300 young people for summer employment. As well as this, there are a large number of interviews with and questionnaires from students writing essays in higher education.