Muy Interesante translates as “very interesting”, which is just the response this Spanish monthly magazine aims to elicit with its blend of fun facts and deep dives into popular science and world affairs.
Marta Ariño Barrera is the CEO of Madrid-based Zinet Media, which publishes Muy Interesante, along with other titles like the Spanish edition of Marie Claire and parenting magazine Ser Padres. The magazine has now published over 500 issues and celebrated the anniversary.
A magazine can make complex topics accessible
“Our strength has always been the balance of scientific knowledge and dissemination,” says Ariño. “By making complex topics accessible, it allows readers to understand the world around us.”
Not surprisingly, its audience represents a broad range of ages and genders. “Our readers vary in age from 25 to 85, with a 50/50 mix of men and women,” Ariño says, adding that most have an above-average level of education.
The paper transmits the feeling
Printed on Holmen EPIC, the magazine is designed to appeal to a discerning audience with high purchasing power.
“Paper choice is a fundamental feature,” continues Ariño. “The quality of Holmen’s paper enables us to transmit the feeling of our product, from the text to the photos, and the cover, that our team works so meticulously to create.”
Title running for more than four decades
Published by Zinet Media, Muy Interesante magazine was founded in 1981. Its popular mix of everything from nanotechnology to biology, physics, astronomy, genetics and current affairs have helped keep it at the forefront, entertaining faithful and new generations of readers for more than four decades.
Every year, Muy Interesante also presents an award to recognise the work of the many women researchers and scientists who have contributed to the magazine in the past 12 months. The aim is to shine a light on their achievements and inspire others to follow in their footsteps. Last year, the event celebrating Women Science Award included not only the award ceremony and seminars, but also the 500th issue anniversary celebration. The magazine has consistently been paving the way for future interest in science and human development.