Holmen logo blue Holmen logo white

The next generation of magazine paper

This upgraded collection of magazine papers gives you more of everything you want. More feeling, more choices and more creativity. At the same time, it contributes to fewer worries, lower distribution costs and a smaller carbon footprint. More. But less.

Find your perfect match

This magazine paper trinity consists of Holmen EPIC, Holmen TRND and Holmen VIEW. Each with its own unique properties, matching the wanted look and feel of different kinds of magazines. Which one is the perfect fit for your content?

Holmen EPIC is a wood-containing paper that is truly capable of replacing wood-free alternatives. It has a brightness of 85 percent, and 100 percent whiteness, high opacity and great image reproduction. 

Holmen TRND has a matt rough surface that gives your magazine an organic and natural look, making your magazine stand out from the glossy magazines in the newsstands. The feel of Holmen TRND might be rough, but don’t be fooled by the surface. Holmen TRND will give you vibrant images and an awesome print result.

Holmen VIEW delivers a silky surface with high gloss, but also excellent print quality and outstanding readability. It's perfect for content that demands the highest standards of image and colour reproduction. 

You will love 70 gsm

A big change is the fact that we have let our papers gain a little weight. With a grammage of 70 gsm, these papers will be more similar to papers that you have used before. But you will still be able to enjoy the benefits of our paper grades. One is the higher bulk that we get thanks to the fresh fibres, making it possible for you to buy fewer tonnes of paper, without losing thickness in your magazine. Try our paper calculator and see the difference. 

Less carbon footprint

Will switching papers to a 70 gsm Holmen EPIC, TRND or VIEW lower the carbon footprint of your magazine? Our paper profiles and carbon footprint calculations based on the CEPI framework will help you compare and know for sure.

EPIC carbon footprint 

TRND carbon footprint

VIEW carbon footprint

In other words

More possibilities. But less distribution cost.
More sustainable. But less boring.
More haute couture. But less coated.

 

Get some different samples of magazines printed on Holmen papers by filling out the form below. Our job is to enable other people to tell stories. Read and feel, just like your readers will.

We grow a sustainable future

The forest is an invaluable resource that binds carbon dioxide and provides a renewable alternative to fossil materials. Young, growing trees bind more carbon than old trees whose growth has slowed. Through active and sustainable forestry, we increase our forests' capacity to absorb carbon dioxide. Paper is a by-product from sustainable forest management, made in resource-efficient processes.

Read more about why this matters.

To get to know the next generation of magazine paper, order your sample package. You will get three sample magazines loaded with knowledge and inspiration. The samples have identical content but are printed on different paper qualities. Compare them with each other and with your current choice. Our guess is that you will find a new favorite.

Find your contact

Holmen Paper Nordic & International

+46 11 235000

Vattengränden 2

SE-60188 Norrköping

Sweden

Holmen Paper Nordic & International

+46 11 235000

Vattengränden 2

SE-60188 Norrköping

Sweden

About Holmen Board and Paper

  • About Us
  • CSR and Sponsoring
  • Working at Holmen Board and Paper
  • Braviken paper mill
  • Hallsta paper mill

Let's keep in touch!

  • Find your contact here
  • Subscribe to Paper
  • Subscribe to our newsletter
  • Order samples

Legal

  • Cookies and GDPR
  • Personal data

Follow us


Holmen Paper logo in blue

Holmen Board and Paper produces premium paperboard and innovative paper products for everything from cosmetics, electronics, pharmaceuticals and food to books, magazines, advertising and transport packaging. Our products are appreciated by conscious customers due to their exceptional properties and low climate footprint. We use fresh fibre from sustainably managed forests and have a total of four production facilities in Sweden and in the UK.

Holmen Group websites

  • Holmen Group - holmen.com
  • Forest - holmen.com/forest
  • Renewable energy - holmen.com/energy
  • Board and Paper - holmen.com/boardandpaper
  • Wood Products - holmen.com/woodproducts

More about the Holmen Group

  • About Holmen
  • Career
  • Sustainability
  • Investors
  • Newsroom

© Holmen Board and Paper 2025