To expand our offering further and to reach new customer segments, Holmen Paper has launched Holmen TRND for sheet feed. This way, printers of smaller editions of magazines and direct mail can also reap the benefits of using Holmen TRND. The special character of Holmen TRND gives new life to your content.
Holmen TRND is literally a challenger among magazine papers and is used for magazines and direct mail. The paper is matte, uncoated and the surface is tough and rough. Holmen TRND is a cost efficient alternative to wood-free coated papers.
The paper magazine AGI Grafiskt Forum printed their Swedish December issue on sheet feed Holmen TRND with good results. Peter Ollén concludes in his editorial that when they send the magazine for distribution, it weighs 25% less than normal but has 20% more bulk. The reader experiences a thicker magazine, the printer saves 25% on paper cost and the distribution weight is reduced by 25%. A win-win situation for all.
Holmen TRND for sheet feed is available now in Sweden from paper distributor IGEPA. For all other markets, please contact your Holmen sales person.
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