Johan has 30 years of experience in various senior positions in sales and business development, including at Assi Domän and Tele2. He was most recently Senior Vice President and business area manager for Packaging Paper at BillerudKorsnäs, where he has worked since 2006.

“Johan has solid experience of the industry, particularly of developing the business through close collaboration between market and mill. I’m convinced that this, along with his excellent leadership skills, will prove extremely valuable in the continued development of our paperboard business,” says Henrik Sjölund, President and CEO.

“I’m pleased and proud to have been entrusted with this role and I look forward to getting acquainted with the business. Fibre-based packaging is the order of the day, and with strong brands such as Invercote and Incada, I’m sure we’ll be able to continue to develop the premium business and service level, combining this with a high level of production efficiency so that we can benefit optimally from Holmen’s strengths,” says Johan Nellbeck.