“A strong and cohesive brand is vital for our ability to improve our competitiveness, drive our business forward and grow globally. Within Holmen, we currently have a number of very strong product brands that individually contribute to our overall brand. Now we’re taking the next step to create synergies between these brands, so that they reinforce each other while also adding value to the Group as a whole,” says Stina Sandell, Senior Vice President Sustainability and Communications at Holmen.

The branding project is expected to be ready for launch in autumn 2019, but a phase of insight gathering has already begun. The ambition is to present some of the elements of the visual identity in spring 2019.

“Holmen is a hugely exciting company whose entire business rests on a foundation of solid sustainability work,” says Dan Herlin, Client Director at Identity Works. “We’ll be methodically reviewing, unifying and strengthening Holmen’s brand narrative and visual identity, with a view to helping the Group achieve better leverage from its sustainability profile and world-beating products.”

Project team:
Stina Sandell, Senior Vice President, Sustainability and Communications, Holmen
Dan Herlin, Client Director, Identity Works
Sandra Fors, Brand Strategist, Identity Works
Nikolaj Kledzik, Design Director, Identity Works