Here you can read more about the work of developing our new identity
Smart and sustainably, we let the forest grow and give
For 400 years, we’ve been growing the future. We have taken care of the assets of both the forests and the land, refining them into value-creating products and services. The products we create have changed over time, but the desire to offer solutions to current challenges has always been there. As a Swedish forest company with smart and responsible business practices, we have a great opportunity to influence our customers and society positively. Not least from a climate perspective.
Nature and technology in harmony
Holmen creates a sustainable future for customers and society, and it is through nature and technology working in harmony that we make it happen. The story of Holmen begins in the forest, in the meeting between the power of nature and man's curiosity and engineering.
To clarify our story, we have developed a new brand platform and visual identity for Holmen. The new identity draws inspiration from this duality – the meeting between nature and technology. Soft shapes meet sharp corners and earthy tones contrast with energy-rich, vibrant colors. A living brand that can proudly represent the whole of Holmen – from Forest and Renewable Energy to Wood Products, Paperboard and Paper.
“The entire group is part of our circular business and our new distinct brand expression that reflects Holmen today; a future-smart, circular business with the power to make a difference and which drives the transition to a sustainable society.”
Stina Sandell, Senior Vice President Sustainability and Communications at Holmen
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See how we make progress through nature and technology
We make progress through nature and technology
We believe in nature, we believe in technology and we believe in the opportunities that arise from combining the two. When we get nature and technology to work in harmony, we can make progress that benefits people, the environment and society.
Our business rests on the power of the forests, the rivers and the wind. It focuses on how we can intelligently use technology and engineering to create the fossil-free, recyclable products the world needs. As a Swedish forest company, we have a fantastic opportunity to help bring about solutions to some of the world’s major challenges of the future – climate change in particular.