Our business concept is to own and add value to the forest. Holmen’s forest holdings form the basis of our business – an ecocycle in which the raw material grows and is refined into everything from wood for climate-smart building to renewable packaging, magazines and books.
Business idea, strategy and targets
As one of Sweden’s largest forest owners, we are able to ensure consistently dependable deliveries to our customers. Our five business areas are individually successful pieces of the puzzle that come together to create our circular business model.
Business concept
Business strategy
Forest - Active forestry
The revenue from and value of the forest will grow through active and sustainable forestry, where the harvest is managed and refined into climate-smart products. A strong position in the wood market will contribute to the competitiveness of Holmen’s industries.
Paperboard - High-performance premium paperboard
The paperboard business will grow based on Holmen’s position as a market leader in the premium segment for consumer packaging. High quality and custom solutions are combined with large-scale production.
Paper - Cost-effective alternatives
The paper business will develop by offering cost-effective alternatives to traditional products for advertising, magazines and books.
Wood Products - Efficient use of the raw material
Sales of wood products to the joinery and construction industry will be increased by adding value and making better use of the raw material.
Renewable Energy - Renewable production
Hydro and wind power will contribute to a sustainable energy supply and be managed with a focus on long-term profitability.