1. Minimalistic packaging design
Applying minimalistic packaging design principles can help save waste as well as costs, by reducing excess material and shipping weight.
2. Repurpose your package
Make your packaging more sustainable by getting the most out of it with a multipurpose design. Retail giant H&M, for example, launched a paper shopping bag that transforms into a clothes hanger.
3. Rubbish with benefits
Go beyond zero waste targets and contribute to the environment. Pangea Organics, a producer of skincare products, was among the first to incorporate seeds in its compostable fibre box packaging. Consumers soak the cosmetic box in water for one minute and then plant it in soil, to eventually reap the results.
4. Fill up on fresh fibre
So much of our packaging today is derived from recycled paper, but paper can’t be recycled indefinitely. To keep up with the demand, a steady influx of fresh fibre is also required. So, don’t feel guilty if you select a luxurious, white fresh fibre paperboard for your next package.
5. Get started
Replacing plastic packaging with paperboard goes a long way in reducing your product’s carbon footprint. It’s true, you might still need a protective plastic coating on the paperboard, especially if your product is an edible one, but a thin plastic coating paired with a sustainable paperboard alternative delivers huge climate benefits. So, why wait until the perfect solution hits the market? Get started!
