CSR and partnership activities are often equated with sponsorship. And naturally, our initiatives are still to some extent about financial investments, but even more so about investing in time, development and ambassadorship together with our local partners. In our areas, we have deliberately chosen to move from a focus on visual exposure alone, to a partnership platform where both we and our partners become extensions of each other's brands. And our sponsorships are naturally in line with the Holmen Group policy.
The collaborations include a wide range of activities. But the foundation is the same, the sharing of core values, a focus on common activities and clear goals for the future. All the joy and proud moments, and wise insights in meetings with our partners, make us smarter, stronger and more humble. Together we make each other better.