More inspiration, but less environmental impact

Did you know that we don't harvest a single tree to make paper? We produce paper from residual products from the sawmills, along with trees from thinning and the parts of the trees that can't be used for sawn timber.

We don't grow trees to make paper

Paper is a by-product in a circular process where all resources are taken care of responsibly, and managed forests are better for the climate than unmanaged forests. If the forests were not managed, the carbon reservoir they build up would be released again in the short term.

One of the greatest climate benefits from the forest comes from the replacement of fossil materials. Buildings made of wood instead of steel and concrete are a good example of how carbon will be stored for a very long time, and the emissions from production of other materials are avoided. 

Circularity is key. We work to build a sustainable future, making progress through nature and technology. Thus we aim to consistently process and repurpose all by-products from Holmen's activities.

With a circular approach, we make the best use of every tree, not letting anything go to waste, while safe-guarding the biodiversity and long-term resilience of the forest. And when a tree is harvested, we always plant at least two new ones.

To you this means a clear conscience, knowing that the paper is made of residual products; that we contribute to a smaller carbon dioxide level in the long run; and that your magazines weigh less, resulting in lower cost, lower environmental impact, and less weight for distribution.

This is why we keep striving to develop innovative graphic papers that bring great possibilities, reading comfort and tactile feel –​ and more print surface.

The next generation of magazine paper

More sustainable. But less boring.

Back to the products