All the speciality products from Holmen Paper, including newcomer Holmen UNIQ, are approved to carry the EU Ecolabel, the official environmental label of the European Union.
Eco-awareness is growing in the market and today’s customers want paper with a good ecoprofile. Holmen Paper works intensively on the environmental issue, and the fact that all the speciality paper grades – Holmen UNIQ, Holmen VIEW, Holmen XLNT, Holmen TRND, Holmen PLUS and Holmen BOOK – plus the newsprint from Madrid carry the EU Ecolabel is, of course, a key aspect of the overall environmental concept.
Important competitive advantage
Carrying the EU Ecolabel is becoming an increasingly important competitive advantage for the future. Pressure from the market is increasing and in some countries and product areas it is practically essential to be able to offer EU Ecolabelled products.
“Retail chains in particular, which send out large quantities of direct mail, want to be able to show that they’re using paper with good environmental credentials,” comments Karolina Svensson, sales and marketing director at Holmen Paper.
From raw material to waste
The requirements that have to be met to carry the EU Ecolabel are tough and they are constantly being tightened. The products are assessed from a lifecycle perspective, covering everything from raw material to waste, with the requirements addressing the environment, performance and quality. In addition to paper products, the ecolabel can also be applied to textiles, cleaning agents, heat pumps, light bulbs, TVs, shoes and campsites! There are currently 34 different product categories and that figure is rising all the time.
For more information about the EU Ecolabel, visit