Sales Director Central Europe
1. Wow! That’s solid! It’s like board, almost a piece of wood!
2. Supplying very thick paper without too high a grammage, saving on the weight of paper needed. Very good for special sections in a magazine, dividing it by its physical presence.
3. All kinds. Wherever special attraction is desired. Could be DIY magazines or anything with a strong link to nature since it makes a strong environmentally friendly impression. We can also see it in high-class fashion magazines and sections of GEO (similar to National Geographic).
4. The consumer/reader will probably not be fully aware of TRND, but below the surface they’ll realise that something is different. That’s probably what the publisher/editor wants the reader to see, touch and feel. TRND carries a message beyond the perfect picture printed on graphical paper.