The sixth black box in Iggesund Paperboard’s challenge to designers – the Black Box Project – is red. Designer Jeff Nishinaka combined Greek mythology and Japanese tradition to create his own version of Pandora’s box.
In Greek mythology Pandora was created as the first woman. Nishinaka chose to make the box red because in Japan, the homeland of his ancestors, the colour red stands for womankind. Pandora’s curiosity led her to open the box and unleash the evils that plague mankind in the shape of legendary creatures.