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According to a study by FGI Research, commissioned by the American Catalog Mailers Association, two out of three consumers who receive a catalog in the mail will peruse it.Catalogues are Still Important to Customers


While their actual order-placing method of choice is shifting to online, 58% of the 817 respondents said they look at catalogues as soon as they are received, with 92% indicating they have made a purchase from the catalogues.

While 26% of respondents value the unique assortment of goods catalogues offer the most, other popular reasons include ease of shopping (24%), convenience (22%), previewing future purchases (18%), and gathering product information (16%).

ACMA said the study largely dispels the notion of some that catalogues are becoming unnecessary in a digital world. Two-thirds of the survey’s respondents said that if catalogues were to become too expensive for the catalogue companies to mail unsolicited, they would pro-actively request them.


Source: Multichannel Merchant 


The Holmen Group

Holmen is a forest industry group that manufactures printing paper, paperboard and sawn timber and runs forestry and energy production operations. The company’s extensive forest holdings and its high proportion of energy production are strategically important resources for its future growth.

Holmen AB

Tel: 08-666 21 00

E-post: info@holmen.com

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