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New approaches and products have made Holmen Paper a market leader in uncoated magazine paper. Now the company is once again challenging convention with a brand new product.


Holmen Paper throws down challenge with new product


The paper industry is hardly awash with innovations in the current market climate. The fact that Holmen Paper will shortly be inviting selected partners to take part in development work for the company’s new product is therefore quite an unusual event.


“We are keeping up the momentum in our R&D work and maintaining a close partnership with our customers in this respect. This has brought mutual benefits historically, and now we’re doing it again,” comments Karolina Svensson, sales and marketing director.


“The factors that have made us such a success in uncoated magazine paper will also feature in our new initiative. The product is based 100 per cent on virgin fibre, which brings special properties to the paper and potential savings for customers. We are aiming this product squarely at the SC segment.”


But that is where any similarities with tradition end, according to Tommy Wiksand, who heads up Holmen Paper’s product and business development.


“Our new product is positioned in an established market segment, but it enables our customers to choose a lower grammage while still retaining the thickness of the paper. As a customer, this saves you money on both purchasing and distribution.”


A number of partners will be involved in the ongoing development work, and deliveries of the finished product are expected to begin in spring 2015.


For further information, please contact:

Tommy Wiksand, Sales & Development Director, tel. +46 (0)70-313 31 22

Jonas Lindell, Communications Manager, tel. +46 (0)70-323 20 13

Business Development Director
Tommy Wiksand Holmen Paper
Mobile: +46 70 313 31 22
Department: Market Development
Vattengränden 2
SE-601 88 Norrköping
Sweden / Sverige
Communications Director
Jonas Lindell Holmen Paper
Phone: +46 11 23 62 11
Mobile: +46 70 323 20 13
Fax: +46 11 23 60 30
Department: Kommunikation
Vattengränden 2
SE-601 88 Norrköping
Sweden / Sverige

The Holmen Group

Holmen is a forest industry group that manufactures printing paper, paperboard and sawn timber and runs forestry and energy production operations. The company’s extensive forest holdings and its high proportion of energy production are strategically important resources for its future growth.

Holmen AB

Tel: 08-666 21 00

E-post: info@holmen.com

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