Holmen Paper follows up market survey with new products and promises of more!
Holmen Paper is now responding to the results of the market survey conducted by the company in 2013.
“We are here to save money for our customers. With two new products in the Holmen XLNT family, the opportunities are even greater,” says Tommy Wiksand, head of product development.
In Holmen Paper’s major market survey, European publishers and retail chains gave their views on the future of printing paper and what properties they want to see. And now the answers are in. The product family that, more than any other, has defined what is now a clear market trend – Holmen XLNT – is gaining an additional new grade.
“Uncoated low grammage paper is a clear trend and this quality segment in magazine paper is capturing volumes from SC and LWC paper,” says Karolina Svensson, new sales and marketing director at Holmen Paper. “We are pleased to be leading developments in this area, as it makes production more efficient for our customers.”
Tommy Wiksand comments:
“One key message from our market survey was the demand for bulky paper with high brightness and gloss that provides good printability and readability. The new Holmen XLNT Elite, with a brightness of 76 and gloss of 25, creates new opportunities for anyone looking to produce magazines, supplements and direct mail.”
The complementary product Holmen XLNT Light is also being launched at the same time. With its grammage of 38 grams, it is a distinct opportunity for those seeking to cut production costs. Being based on virgin fibre, the paper’s bulk allows it to replace 45 gram standard paper, which brings a ten per cent cost saving.
In launching two new products, Holmen Paper is ramping up its already fast pace of innovation and development.
“We are also seeing a clear trend here,” says Tommy Wiksand. “The products are ‘maturing’ more quickly in their life cycle and we’re seeing a need to shorten the time that products spend in development.”
Giving customers feedback in the form of new product concepts has long been a success for Holmen Paper. Alongside Holmen XLNT, popular products such as Holmen VIEW and Holmen TRND have also been produced in response to market surveys.
“We’re continuing the journey and in 2015 we’ll be presenting a whole new product concept. The printing paper market may be mature, but those who follow us will soon note that the pace of development is higher than ever,” concludes Tommy Wiksand.
Read the full press brief as pdf