Paper inspiration

Trends and facts about the interaction with paper and print. Why is communication on paper so strong? And what makes book buyers' hearts tick?

Print wins in the long run

Reaching consumers in their homes is a useful tactic to gain both reach and trust. This shows when the effects are being measured.

Typefaces trigger senses

Typetasting is a way to establish how typography impacts consumers, by triggering their senses.

Food styling for print and paper

We invited food stylist Malin Fränberg and photographer Philip Nordin to show some of their tricks of trade.

The catalogue impact

Engelsons have found the perfect recipe for their communication. Here are some of the catalogues' strengths.

Read around the world

Get inspired by a reading project! Writer Ann Morgan set herself the challenge to read a book from every country of the world.

Stack magazine subscription service

Stack amplifies the interest for independent magazines

Helping IKEA leave plastic behind

"Fortunately, we’re already very strong users of paper-based materials, over 91% of our packaging is already made from paper."

Architectural AI image for magazine print

Read about how Stefano Casati uses AI and and get some insights from production, prepress, and printing.

Oil painting-inspired AI image for magazine print

Chelsea Jones creates AI art in the form of enhanced oil paintings. How will her AI-generated art look in print?

Photorealistic AI-portrait made for magazine print

Chema Parsanz shares his AI-generated colour-sparkling photorealistic portrait, made for offset printing.

Direct mail draws more attention

The JICMAIL study shows how direct mail is superior at capturing attention. The time spent with mail is longer than many think.

The future of print – FIPP report

When print is being repositioned, there is a print-as-a-premium trend with many creative outlets, and a cost-cutting strategy.

How do books affect the future of learning?

Reading performance deteriorates and the printed book is a key to get the results back.

Why printed schoolbooks matter

The government in one of the most digitalised countries in the world now set aside money to purchase printed textbooks.

Trend Tracker uncovers digital fatigue

In a a global study of 10,250 consumers, 49% say that they spend too much time online.

Reach out with print promotion

The reach of physical mail is underestimated, explains Tim Bond at DMA, the Data and Marketing Association.

The rise of Phygital communication

The constant flow of information makes young consumers engage more with physical communication.

Shoppers enjoy print

Printed promotions are deeply embedded in shopper behaviour according to iPaper European Shopper survey with 7,000 respondents.

Children like reading

The German KiMM survey with more than 2,000 respondents shows that 72 percent of 6-13 year olds read several times a week.

Magazine cover junkie

"What makes a good mag cover? When you wanna lick it or when it punches you in the face", says art director Jaap Biemans.

Paper book or e-book?

Which is better? Findings broadly support the idea that reading on paper helps with things like memory and comprehension.

Think inside the box

Advertise on the box - and inside the box. The personal touch is relevant for the effects of direct marketing.

How to inspire the joy of reading

Professors Naomi Baron and Gemma Moss share some research about how to inspire children to read.

Traditional advertising grows, and this is why

In the CMO Survey 2022, marketing directors state that their traditional advertising spending is increasing.

The right KPIs

The Effectiveness Initiative helps you understand and use the right KPIs to stimulate communication impact.

Five signs that paper is strong in a digital world

Some say the days of printed media are over, but paper is still competitive and interesting from a communication point of view.

Direct mail pushes book buyers into action

Think unaddressed direct mail only drives customers to brick and mortar stores? Think again.

Lowering distribution cost for your print

There are a number of things you can do to lower your print distribution cost, which is basically generated by three factors:

The history and future of colour trends

Does living in a world of greyscale sound depressing? Unsurprisingly, colour affects us more than we might think.

How generation Z interacts with print

Readers in their early 20s are returning to “old school” print.

Books - a true game changer

Books are important pillars of knowledge and culture, representing our diversity and our search for meaning and expression

People who read at bedtime sleep better

According to a survey by Sleep Junkie, where 1000 respondents answered questions about their sleep habits and bedtime routines.

Mail order catalogues turned luxury commodity

They started off as pure product directories, but what is their status today and the role of catalogues in a digital age?

The quest for the next literary star

To have even the remotest chance of getting published today, you must first pass through the eye of the literary agent’s needle.

From magazine to brand

Printed magazines are going through a paradigm shift. How do you keep your magazines relevant and maintain the readers' interest?

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