Trends and facts about the interaction with paper and print. Why is communication on paper so strong? And what makes book buyers' hearts tick?
Read about how Stefano Casati uses AI and and get some insights from production, prepress, and printing.
Chelsea Jones creates AI art in the form of enhanced oil paintings. How will her AI-generated art look in print?
Chema Parsanz shares his AI-generated colour-sparkling photorealistic portrait, made for offset printing.
The JICMAIL study shows how direct mail is superior at capturing attention. The time spent with mail is longer than many think.
When print is being repositioned, there is a print-as-a-premium trend with many creative outlets, and a cost-cutting strategy.
Reading performance deteriorates and the printed book is a key to get the results back.
The government in one of the most digitalised countries in the world now set aside money to purchase printed textbooks.
In a a global study of 10,250 consumers, 49% say that they spend too much time online.
The reach of physical mail is underestimated, explains Tim Bond at DMA, the Data and Marketing Association.
The constant flow of information makes young consumers engage more with physical communication.
Printed promotions are deeply embedded in shopper behaviour according to iPaper European Shopper survey with 7,000 respondents.
The German KiMM survey with more than 2,000 respondents shows that 72 percent of 6-13 year olds read several times a week.
How much have the direct mail volumes changed over time? Holmen Paper follows this up yearly.
"What makes a good mag cover? When you wanna lick it or when it punches you in the face", says art director Jaap Biemans.
Which is better? Findings broadly support the idea that reading on paper helps with things like memory and comprehension.
Advertise on the box - and inside the box. The personal touch is relevant for the effects of direct marketing.
Professors Naomi Baron and Gemma Moss share some research about how to inspire children to read.
In the CMO Survey 2022, marketing directors state that their traditional advertising spending is increasing.
The Effectiveness Initiative helps you understand and use the right KPIs to
stimulate communication impact.
Some say the days of printed media are over, but paper is still competitive and interesting from a communication point of view.
Think unaddressed direct mail only drives customers to brick and mortar stores? Think again.
There are a number of things you can do to lower your print distribution cost, which is basically generated by three factors:
Does living in a world of greyscale sound depressing? Unsurprisingly, colour affects us more than we might think.
Digital underpins all modern retail but it’s only one aspect. Post Covid, we’re all likely to crave analogue experiences.
Readers in their early 20s are returning to “old school” print.
Books are important pillars of knowledge and culture, representing our diversity and our search for meaning and expression
In the UK, magazine publishers are taking serious measures to reduce single-use plastics for environmental reasons. Here's how:
According to a survey by Sleep Junkie, where 1000 respondents answered questions about their sleep habits and bedtime routines.
According to research published by Harvard Business Review, catalogues are making a strong comeback with increasing response rates
New records in book sales were reported from the UK for the first weeks of September 2020. Book were quick to return to the shops.
They started off as pure product directories, but what is their status today and the role of catalogues in a digital age?
Is direct mail an obsolete way of communicating with your customers? Research shows it channels both online and offline purchasing
Letting newspapers and magazines increase their advertising revenue by more precise measuring of reach over different platforms
To have even the remotest chance of getting published today, you must first pass through the eye of the literary agent’s needle.
Studies show that when online is the new normal, people actually turn to analogue solutions for recreation and inspiration.
Printed magazines are going through a paradigm shift. How do you keep your magazines relevant and maintain the readers' interest?
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