LWC recycled papers usually have a bulk of 0.9 cm3/g
Holmen VIEW has a bulk of 1.1 cm3/g
If we compare a 60 g/m2 LWC recycled to Holmen VIEW and want to find a grammage with the same thickness, we get: 60 x 0.9 / 1.1 = 49 g/m2
The closest grammage in the VIEW range is 50 g/m2. If we then divide the grammages to see the difference, we get: 50/60 = 0.83
That is 17% less paper and your product will still be as thick as before.
The LWC paper in this example has a bulk of 1.3 cm3/g
Holmen VIEW Matt has a bulk of 1.4 cm3/g
If we compare a 60 g/m2 LWC to Holmen VIEW and want to find a grammage with the same thickness, we get: 60 x 1.3 / 1.4 = 56 g/m2
The closest grammage in the VIEW Matt range is 57 g/m2. If we then divide the grammages to see the difference, we get: 57/60 = 0.95
You save 5% by choosing VIEW Matt. Also, just like in the previous example, your product will be just as thick as it would be if printed on the LWC. It just weighs less.
Let's say you are using standard LWC paper that weighs 60 g/m2 and 103 g per copy. Compare it to Holmen VIEW that weighs 50 g/m2 and 73 g per copy.
Say that you are using 5000 tonnes of paper per year ...
5 000 tonnes divided by 103 grammes equals 48.5 million copies if you use the standard LWC paper.
5000 tonnes divided by 73 grammes equals 68.5 million copies if you use Holmen VIEW 50 g/m2.
The difference in how many copies you get from 5 000 tonnes of paper would then be 20 million copies. So by switching paper to Holmen VIEW in this example, you can publish 20 million more copies at the same cost! And the magazine will still be as thick as before.
Would you like your end product to be thicker? Let's have a look at the numbers with an example.
Let's say you are using a standard LWC paper that weighs 50 g/m2 and has a bulk of 0.9 cm3/g. You switch to Holmen VIEW that weighs 50g/m2 and has a bulk of 1.1 cm3/g.
LWC 50 g/m2 has a caliper of 50 x 0.9 cm3/g = 45µ
VIEW 50 g/m2 ha a caliper of 50 x 1.1 cm3/g = 55µ
The ratio between the thickness of the two equals 55/45 = 1.22
So by switching to Holmen VIEW your end product will become 22% thicker!
Holmen VIEW and Holmen VIEW Matt are very competitive compared to a LWC or LWC recycled paper when it comes to many of the most important properties. Order samples and see for yourself.