DARE TO COMPARE

Holmen VIEW Matt is a perfect match for magazines, catalogues and direct mail. Just like Holmen VIEW it delivers superb print quality and outstanding readability. But where Holmen VIEW has a silky, high gloss surface, Holmen VIEW Matt has a rougher, more natural feel.

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Holmen VIEW

Holmen VIEW delivers a silky surface with high gloss but also excellent print quality and outstanding readability. The perfect paper for content that demands high standards of image and colour reproduction. 

 

  • Silky surface with high gloss
  • Superb print quality
  • Excellent readability
  • Great image and colour reproduction
  • Up to 17% less weight for the same thickness (compared to standard LWC)

Holmen VIEW Matt

A welcome newcomer, Holmen VIEW Matt is a little rougher and wonderful to hold. Thanks to its high bulk, it is also up to 7 per cent lighter than an equivalent LWC paper, while still feeling just as thick. 

 

  • Rough surface with a natural feel
  • Superb print quality
  • Excellent readability
  • Great image and colour reproduction
  • Up to 7% less weight for the same thickness (compared to equivalent LWC)


A better total economy

Keep the thickness and loose weight. With a high bulk paper you can keep the same thickness and still get a lower grammage. But how much less can the paper weigh and still feel as thick? 

How to calculate

Holmen VIEW vs. LWC recycled

LWC recycled papers usually have a bulk of 0.9 cm3/g
Holmen VIEW has a bulk of 1.1 cm3/g

If we compare a 60 g/m2 LWC recycled to Holmen VIEW and want to find a grammage with the same thickness, we get: 60 x 0.9 / 1.1 = 49 g/m2

The closest grammage in the VIEW range is 50 g/m2. If we then divide the grammages to see the difference, we get: 50/60 = 0.83

This means that you save 17% in weight!

That is 17% less paper and your product will still be as thick as before. 

 

Holmen VIEW Matt vs. LWC

The LWC paper in this example has a bulk of 1.3 cm3/g

Holmen VIEW Matt has a bulk of 1.4 cm3/g

If we compare a 60 g/m2 LWC to Holmen VIEW and want to find a grammage with the same thickness, we get: 60 x 1.3 / 1.4 = 56 g/m2

The closest grammage in the VIEW Matt range is 57 g/m2. If we then divide the grammages to see the difference, we get: 57/60 = 0.95

You save 5% by choosing VIEW Matt, and just like in the previous example, your product will be just as thick as it would be if printed on the LWC, it just weighs less. 

Get more pages or more copies

Example: 56 page magazine

If you are using standard LWC paper that weighs 60 g/m2 and 103 g per copy, and compare it to Holmen VIEW that weighs 50 g/m2 and 73 g per copy

Say that you are using 5000 tonnes of paper per year. 

5 000 tonnes divided by 103 grammes equals 48.5 million copies if you use the standard LWC paper. 

5000 tonnes divided by 73 grammes equals 68.5 million copies if you use Holmen VIEW 50 g/m2

The difference in how many copies you get from 5 000 tonnes of paper would then be 20 million copies.  So by switching paper to Holmen VIEW in this example, you can publish 20 million more copies at the same cost! And the magazine will still be as thick as before. 

Get a thicker product

Would you like your end product to be thicker? Let's have a look at the numbers with an example.

if you are using a standard LWC paper that weighs 50 g/m2 and has a bulk of 0.9 cm3/g and switch to Holmen VIEW that weighs 50g/m2 and has a bulk of 1.1 cm3/g

LWC 50 g/m2 has a caliper of 50 x 0.9 cm3/g = 45µ

VIEW 50 g/m2 ha a caliper of 50 x 1.1 cm3/g = 55µ

The ratio between the thickness of the two equals 55/45 = 1.22

So by switching to Holmen VIEW your end product will become 22% thicker!

Would you prefer more pages or a thicker end product? In our download "The Bulky Math" you can find more examples and calculations on how much you can save by switching paper.

 

 

DOWNLOAD CALCULATIONS

Focusing on the environment

We work according to globally recoginzed standards, and both Holmen VIEW and Holmen VIEW Matt are certified according to FSC, PEFC and EU Ecolabel. Our paper is made from fresh fibre from sustainably managed forests in Sweden, and the production at Hallsta and Braviken mills has low environmental impact.

100% traceable

All our products come with an environmental declaration, a paper profile, which contains relevant environmental data about the paper, including the origins of the raw materials, product composition, environmental management and emissions. All the paper we produce can also be traced all the way back to its origin, in the sustainably managed Swedish forests. 

Sustainability to us