The planning of our logistics has its starting point in our strategy. It's all about working long-term with sales plans and forecasts to secure capacity in our production as well as in the logistics channels. We usually talk about Supply & Demand Planning - balancing the market demand and our production capacity.
In many aspects it refers to a "backwards planning" - to "do the math" from when the customer wants the delivery and going all the way back to our own operations. If we do this the proper way, we have the best chance to deliver the right volumes to the customer, when they want it and in a cost-effective and sustainable way.
It might sound easy, but looking at the market today, the picture is rather complex - with many more customers, located all over the world, following different laws and regulations, and all with high demands on quality and "just-in-time" deliveries.
This means that we as paper supplier need to be flexible, responsive and reliable, in logistics as well as in our production, while keeping a close eye on sustainability and cost-efficiency. Here are some examples of how we do it.