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Inspire Magazine

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About Inspire Magazine

For almost 30 years, Inspire Magazine has celebrated the creative possibilities of paperboard, exploring packaging, design and branding. Today, it continues to spark ideas for professionals worldwide, now including inspiration for paper as well. 

Your source of inspiration

Inspire Magazine features articles, case studies and interviews created to ignite fresh ideas. In 2025, we broadened our scope to include paper alongside paperboard, reflecting the evolving world of sustainable materials. Every issue is crafted to help designers, marketers and brand owners stay ahead.

Each issue explores contemporary topics with industry experts and thought leaders worldwide, and each cover is carefully designed to reflect the topic using various printing and finishing techniques. Whether you're a designer, marketer, brand, paper or packaging enthusiast, we hope this magazine will inspire you. 

Latest issues

We release two issues of Inspire Magazine every year. Below are the latest issues and download links to the online version. Check out our sample shop if you'd like to order a printed copy!

Inspire #75

Inspire #75 takes a closer look at the wellness trend and its impact on design, packaging, and printing.

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Inspire #74

Inspire #74 looks at how circular packaging and business models can spearhead a shift to lead a more sustainable world.

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Inspire #73

Inspire #73 explores how packaging designers can harness AI to enhance creativity, efficiency and sustainability.

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Inspire #72

From sight to touch to scent, explore how multisensory packaging design stimulates brand experiences in Inspire #72.

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Inspire #71

What do premium consumers want? In Inspire 71, we delve into the trends and demands of the consumers of tomorrow.

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Inspire #70

How can packaging contribute to making the beauty industry more sustainable? Find out in the anniversary issue of Inspire!

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Sign up for a free subscription of Inspire Magazine, our customer magazine about all things packaging, graphic design and paper inspiration.

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Holmen’s business is built around the forest ecocycle and the renewable products we can create from it. Our business areas are Forest, Wood Products, Board and Paper and Renewable Energy.  With a workforce of 3 500 people, we create value for shareholders, customers and society. We generate sales of around SEK 24 billion and our shares are listed on Nasdaq Stockholm, Large Cap. Please visit holmen.com for more information.

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