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An uncoated matte magazine paper
that brings a brighter future

Rough and tough, Holmen TRND brings action to your work. The paper is an edgy newcomer to the magazine market. Uncoated, matte and climate neutral, it will give your product a brand new image – and create a substantial cost saving in your production. Are you ready for the new trend?

A challenger among magazine papers

Holmen TRND is literally a challenger among magazine papers.This standout paper is ready to take on all comers. Holmen TRND is perfect for magazines that want to and dare to be different in what is a quite traditional market. The surface is tough and rough. The choice of Holmen TRND is not driven by common sense, but by feeling and artistic ambition. 

Uncoated matte

Holmen TRND is an uncoated matte paper that gives you a range of choices in both grammage and colour. With this paper you get the best of both worlds. Text and images take on a powerful expression and Holmen TRND gives your magazine a very serious impression. 

Perfect for magazines

This is a magazine paper packed with feeling, raw emotion and artistic ambition. Holmen TRND is an uncoated matte paper with a brightness of 80 and a wide range of options in terms of bulk, grammage and shade. It is a climate-smart paper made from virgin fibre, a renewable raw material that actually improves our environment.

Rough and tough

Holmen TRND is rough, tough and a fine fit for magazines that want to make an impression and dare to shake up a quite traditional market. The paper is a true challenger among magazine papers, giving you the best of both worlds. Text and images make a more striking impact and as a whole your magazine takes on a highly credible feel. Bring a brighter future to your magazine!


Holmen TRND, an uncoated matte magazine paper with attitude that takes on traditional LWC and MWC papers


ICC profile recommendation for Holmen TRND

Colour deviation from original tones, colour-cast in neutral grey tones and perceived image quality all have to be considered when choosing the most appropriate ICC profile. One single ICC profile cannot always handle all of these different aspects. The motif of the images to be printed also has a large impact on the final result.


In general there is an increased risk that a higher screen ruling may give a decreased print quality due to the higher dot gain. The half tone mottle may also become worse, especially in skin tones and similar. It therefore seems wiser to use the lower screen ruling.


ICC iconUse ICC profiles from ECI - European Color Initiative. We recommend PSO MFC Paper (ECI).

Click here to download (special software needed)


  Digital Heatset
Ink and prepress settings Standard high gloss
to soft inks
Standard soft
Separation profile according to Fogra 39 Fogra 41
Screen ruling 150 lpi 133-150 lpi
Max tone value 280 % 280 %

Technical Data


Holmen TRND 1.6


Basis weight g/m2

49 52 55^ 60^ 70^

Brightness D65/10º

80 80 80 80 80

Bulk cm³/g

1.6 1.6 1.6 1.6 1.6
a* D65/10º -0.5 -0.5 -0.5 -0.5 -0.5
b* D65/10º -2.5 -2.5 -2.5 -2.5 -2.5

Opacity %

93 94 95








Holmen TRND 2.0


Basis weight g/m2

55 60 70 80^

Brightness D65/10º

80 80 80 80

Bulk cm³/g

2.0 2.0 2.0 2.0
a* D65/10º -0.5 -0.5 -0.5 -0.5
b* D65/10º -2.5 -2.5 -2.5 -2.5

Opacity %

95 96 97 98


Holmen TRND Vintage


Basis weight

52 55 60 70 80

Brightness %

75 75 75 75 75

Bulk cm³/g

2.0 2.0 2.0 2.0 2.0
a* C/2º -1.3 -1.3 -1.3 -1.3 -1.3
b* C/2º 8.5 8.5 8.5 8.5 8.5

Opacity %

91 91 92 93 94







 ^ Subject to trim  






 Printing methods: Heatset, coldset, digital Inkjet ≥ 52 g/m² and waterless

Updated: 2015-10-09




ISO 14001, FSC, PEFC and EU Ecolabel

Holmen TRND - an uncoated matte magazine paper that brings a bright future

Sales Director
Rikard Wallin Holmen Paper
Phone: +46 11 23 60 65
Mobile: +46 73 051 15 68
Department: International Sales
Vattengränden 2
601 88 Norrköping

Good profitability creates
sustainable development
Holmen's products
can be recycled

Holmen AB, P.O. Box 5407, SE-114 84 Stockholm, Sweden. Visiting address: Strandvägen 1, Stockholm.

Tel: +46 8 666 21 00   E-mail: info@holmen.com


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