The more senses you can stimulate, the greater the chance that your DM will get read. If you catch a person’s eye and stir their feelings, you’re well on the way.
The paper draws the eye by reproducing the images in your message so that they make a real impact. Then the hand captures the feel conveyed by the paper – a feel that backs up your brand and your offering.
If you want to drive up sales, direct mail is a great way to work the market regularly and cost-effectively. It is also a useful channel for building an image, whether for exclusive products or fast-moving consumer goods.