A book. That was the top answer when over 1 000 Swedes aged 18 to 80 were asked: What is the one thing you always pack to take on holiday?
It doesn’t matter whether it’s a four-colour hardback or a paperback. The most important thing is the reading experience. To make that as good as possible, printers demand a great deal from their book paper. It has to be precisely consistent in terms of thickness and colour.
The surface must be clean, smooth and easy on the eye. A carefully chosen paper can deliver all that. And who knows, the reading experience might convince more people to do what 7 out of 10 Swedes wish they could – make more time for books.