Do you buy the ingredients before you know what you want to cook? Probably not. It makes more sense to do it the other way around when choosing paper too. What is the end product? Is it a catalogue for mass distribution, a supplement, a magazine associated with your brand or a Direct Mail product?
Once you’ve decided on your goal, we have the means to achieve it – the paper that will help create an end product that does its job and conveys the right feeling, gets noticed and read, prompts an impulse to buy and is cost-effective.